The Resource How to sell what you make : the business of marketing crafts, Paul Gerhards

How to sell what you make : the business of marketing crafts, Paul Gerhards

Label
How to sell what you make : the business of marketing crafts
Title
How to sell what you make
Title remainder
the business of marketing crafts
Statement of responsibility
Paul Gerhards
Creator
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Gerhards, Paul
Dewey number
745.5068/8
Index
index present
LC call number
HF5439.H27
LC item number
G47 2013
Literary form
non fiction
Nature of contents
handbooks
http://library.link/vocab/subjectName
  • Selling
  • Handicraft
  • Fairs
Label
How to sell what you make : the business of marketing crafts, Paul Gerhards
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Crafts as a business: an introduction -- Crafts fairs and street fairs: your direct link to consumers -- The gallery connection: stepping into the wholesale marketplace -- Selling to the trade: expanding your market -- Advertising and publicity: marketing through traditional media -- Going global: marketing and selling on the internet -- Service, fulfillment, and sales reps: keeping your customers satisfied -- The itinerant crafter: a booth for the crafts nomad, indoors and out -- On paper: the back office of the crafts business -- On crafts and craftsmanship: true to the legacy
Dimensions
21 cm
Edition
3rd edition.
Extent
viii, 152 pages
Isbn
9780811711395
Isbn Type
(pbk.)
Lccn
2012036222
Media category
unmediated
Media MARC source
rdamedia
System control number
(DLC) 2012036222
Label
How to sell what you make : the business of marketing crafts, Paul Gerhards
Publication
Note
Includes index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Crafts as a business: an introduction -- Crafts fairs and street fairs: your direct link to consumers -- The gallery connection: stepping into the wholesale marketplace -- Selling to the trade: expanding your market -- Advertising and publicity: marketing through traditional media -- Going global: marketing and selling on the internet -- Service, fulfillment, and sales reps: keeping your customers satisfied -- The itinerant crafter: a booth for the crafts nomad, indoors and out -- On paper: the back office of the crafts business -- On crafts and craftsmanship: true to the legacy
Dimensions
21 cm
Edition
3rd edition.
Extent
viii, 152 pages
Isbn
9780811711395
Isbn Type
(pbk.)
Lccn
2012036222
Media category
unmediated
Media MARC source
rdamedia
System control number
(DLC) 2012036222

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