Coverart for item
The Resource Black ops advertising : native ads, content marketing, and the covert world of the digital sell, Mara Einstein

Black ops advertising : native ads, content marketing, and the covert world of the digital sell, Mara Einstein

Label
Black ops advertising : native ads, content marketing, and the covert world of the digital sell
Title
Black ops advertising
Title remainder
native ads, content marketing, and the covert world of the digital sell
Statement of responsibility
Mara Einstein
Creator
Author
Subject
Language
eng
Summary
Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content
Cataloging source
YDXCP
http://library.link/vocab/creatorName
Einstein, Mara
Dewey number
659.109
Index
no index present
LC call number
HF5811
LC item number
.E36 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Internet advertising
  • Subliminal advertising
  • Viral marketing
Label
Black ops advertising : native ads, content marketing, and the covert world of the digital sell, Mara Einstein
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Introduction: why ads don't look like ads
  • From mass to millennials
  • What we share & why we share
  • Native advertising: publishers as marketers
  • Content marketing: marketers as publishers
  • The digital sell: big data, programmatic buying, and living by the numbers
  • The (dis)empowered consumer
  • Advertising ourselves to death
Dimensions
19 cm
Extent
244 pages
Isbn
9781944869007
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)ocn943593990
  • (OCoLC)943593990
  • 320284
Label
Black ops advertising : native ads, content marketing, and the covert world of the digital sell, Mara Einstein
Publication
Copyright
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Introduction: why ads don't look like ads
  • From mass to millennials
  • What we share & why we share
  • Native advertising: publishers as marketers
  • Content marketing: marketers as publishers
  • The digital sell: big data, programmatic buying, and living by the numbers
  • The (dis)empowered consumer
  • Advertising ourselves to death
Dimensions
19 cm
Extent
244 pages
Isbn
9781944869007
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)ocn943593990
  • (OCoLC)943593990
  • 320284

Library Locations

    • MissionBorrow it
      4105 Gordon Dr., Kelowna, British Columbia, V1W 4Z1, CA
      49.835979 -119.479957
Processing Feedback ...